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Media spend management using real-time predictive modeling of media spend effects on inventory pricing
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Dynamic media buy optimization using attribution-informed media buy execution feeds
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Media spend management using real-time predictive modeling of touchpoint exposure effects
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Optimizing promotional offer mixes using predictive modeling
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Managing digital media spend allocation using calibrated user-level response data
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Determining media spend apportionment performance
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Determining touchpoint attributions in a segmented media campaign
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Real-time marketing campaign stimuli selection based on user response predictions
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System for marketing touchpoint attribution bias correction
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Enhancing touchpoint attribution accuracy using offline data onboarding
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Validation of bottom-up attributions to channels in an advertising campaign
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Real-time marketing portfolio optimization and reapportioning
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Media spend optimization using engagement metrics in a cross-channel predictive model
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Apportioning a media campaign contribution to a media channel in the presence of audience saturation
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Media spend optimization using a cross-channel predictive model
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Marketing portfolio optimization
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A method , computer readable medium and system for determining touchpoint attribution
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Method, computer readable medium and system for determining true scores for a plurality of touchpoint encounters
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Method and system for determining touchpoint attribution
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